For this brand design project of La Terre, a pottery studio, I developed a cohesive brand identity deeply inspired by the natural earth tones of clay. The palette features warm terracotta, soft beige, and rich browns that evoke the tactile, grounded essence of the craft. The logo combines organic shapes reminiscent of a clay vessel and plant with clean, modern typography to balance natural and contemporary appeal. The visual system is inspired by hand-crafted pottery surfaces, creating a sensory connection that highlights the studio’s artisanal quality. This identity not only reflects La Terre's commitment to authentic craftsmanship but also povides a memorable experience for its local community.